Day: 20 April 2026

As Watches and Wonders concludes, the conversation around the luxury watch industry shifts towards the need for a deeper, more nuanced analysis of innovations and trends. Editor Rob Corder highlights the overwhelming influence of secondary market dealers on social media, urging a return to balanced and informed discussions that reflect the craftsmanship and history of watchmaking. With the rise of prominent influencers, Corder emphasizes the importance of diverse expert perspectives to enrich industry coverage and preserve the integrity of critical narratives amidst the fervor of social media. The luxury watch sector is called to prioritize in-depth analysis over mere hype, paving the way for a more thoughtful exploration of its future.

Beaverbrooks Harrogate is set to celebrate its first anniversary with an exciting event from May 1 to 4. Shoppers can participate in a ‘spin the wheel’ game for a chance to win prizes worth over £650 and enjoy a £75 discount on purchases over £500. The store, known for its luxury watches and diamond collections, has made significant contributions to the community, partnering with local charity Henshaws. Store manager Clare Watson expressed pride in the achievement, emphasizing the importance of community support in reaching this milestone.

Geneva’s Time to Watches event in 2026 marked a notable surge in attendance, drawing 10,450 visitors—a 10% increase from last year—as 87 brands showcased their innovations. Shifting away from conventional exhibition norms, the event emphasized interaction and enjoyment within watchmaking. The vibrant Las Vegas theme set the stage for future editions, highlighting a renewed focus on human connection between collectors and artisans. Organisers crafted an engaging atmosphere with workshops and a central gathering space, fostering a community spirit among enthusiasts and professionals alike. Looking ahead, the event will transition to Las Vegas in late May 2027, promising an exciting blend of business and camaraderie.

Rolex has emerged as the leading target for counterfeiters, with the Submariner topping the list of seized fake watches in the US, according to a recent report from Customs and Border Protection. The value of the counterfeit watch market has reached staggering levels, with $1.44 billion in potential sales lost to fakes in fiscal 2024. A substantial 90% of these counterfeit goods originate from China and Hong Kong. As the prevalence of fakes rises, experts urge consumers to stay vigilant and informed about authenticating luxury timepieces, particularly high-profile models like the Rolex Daytona and Audemars Piguet Royal Oak.