Story Highlight
– Kari Voutilainen is a renowned traditional watchmaker.
– Focus shifted to creativity, customer engagement, and craftsmanship.
– Workshop employs 45 artisans, emphasizing in-house production.
– Demand exceeds supply; production increased to 70 watches yearly.
– Voutilainen aims to preserve artisanal skills through education.
Full Story
Kari Voutilainen stands at the intersection of traditional craftsmanship and modern watchmaking, exemplifying a commitment to artisanal skill that sets his work apart in the horology industry.
After beginning his training in Finland, Voutilainen refined his expertise at the renowned WOSTEP and later at Parmigiani Fleurier. In 2002, he launched his own manufacture, quickly gaining a reputation as one of the most respected traditional watchmakers of today.
His workshop in Fleurier operates within a dynamic network of businesses that manage various aspects of watch production, including dial-making and case crafting, as well as specialized techniques such as engine turning and enamel work. This structure not only facilitates the creation of exquisite timepieces but also plays a vital role in preserving the intricate skills essential to the art of watchmaking.
With the implementation of a new management structure, Voutilainen’s role has shifted significantly. In 2025, Angélique Singele became the CEO, overseeing operations that had previously occupied much of Voutilainen’s time. “That change was necessary because it had become too much. Now she takes care of planning, organisation and day-to-day operations, which frees up my time significantly,” he explained. Singele, a qualified watchmaker with a background in engineering and management, brings a wealth of expertise to the company.
This adjustment allows Voutilainen to concentrate on his passion for watchmaking and customer engagement. “I am still at the bench every day, working as a watchmaker, and that is what I enjoy the most,” he noted. He also collaborates with his team on new designs, driving innovation whilst maintaining a focus on the quality and artistry of his pieces.
To evolve his craft, Voutilainen is dedicated to creating movements that resonate with history while embodying modernity. “We needed to turn the page and create movements that relate to history but are also modern,” he stated. The development of new movements, inspired by historical designs yet infused with contemporary functionality, reflects this ambition.
His workshop currently employs around 45 skilled watchmakers, with additional capabilities brought in from a dial and case factory, which together account for around 80 staff. Voutilainen mentioned his role at the dial and case factories is somewhat distanced from hands-on involvement, allowing him to maintain an independent creative vision.
Voutilainen’s investment in traditional skills, particularly engine turning, highlights his commitment to craftsmanship amidst modern technological challenges. He noted, “The quality comes from cutting the metal. When you stamp, the surface is matte. When you cut, you get a natural shine.” This authentic craftsmanship is increasingly rare, and his acquisition of a local engine-turning business underscores the importance of preserving this art form.
Education is another vital area for Voutilainen, who has observed a gap in training for advanced watchmaking skills such as component manufacture and finishing. He acknowledged the challenges in teaching these intricate techniques and the necessity of hands-on learning in the craft.
As vintage watches gain popularity, the market is witnessing a resurgence in demand for adept watchmakers capable of restoring classical timepieces. Voutilainen remarked, “Younger collectors appreciate them, and they need to be serviced, which increases demand for watchmaking skills.”
Customer interaction is also central to Voutilainen’s philosophy. The majority of his timepieces are sold directly to clients, enabling a more personal connection. “Customers want to see where watches are made, how we work, and who is involved,” he explained. This approach fosters meaningful relationships, catering to a growing desire for transparency in luxury production.
Amidst a fluctuating marketplace, Voutilainen remains realistic about future demands for artisan watchmaking. However, he retains optimism regarding his ventures, including his ongoing role in revitalizing Urban Jürgensen, a historic brand now releasing its first models post-launch.
As the partnership between heritage and innovation continues, Voutilainen’s journey embodies the enduring allure of fine watchmaking, ensuring that the legacy of the craft remains vibrant for generations to come.
