Rolex has reported a staggering $26.4 billion in total sales for 2025, driven by sustained demand in both new and secondary markets. While the Swiss luxury watchmaker maintains its dominance—outpacing the combined sales of its seven nearest competitors—challenges persist for other brands in navigating the complexities of secondary market sales. Richard Mille, in contrast, effectively mitigates potential disruptions through controlled distribution strategies. Despite discounted models available within the secondary market, Rolex’s allure remains unshaken, exemplifying the brand’s unique position within the luxury watch industry.
Day: 10 March 2026
Luxury watch shares rebound as Trump comments on Iran conflict
Luxury watch shares have rebounded sharply following President Trump’s remarks on Iran, with Swatch Group and Richemont experiencing increases of 2.25% and 3.15%, respectively. The UAE is now the eighth largest market for Swiss watches, reflecting a growing trend as GCC states imported CHF 921 million worth of timepieces. This recovery comes amid a broader surge in global share prices, easing pressures felt by the luxury sector amid recent geopolitical tensions.