Story Highlight
– Christie’s Luxury sales exceeded $1 billion in 2025.
– 85% of bids were placed online.
– 44% of bidders were Millennials and Gen Z.
– Notable jewellery sales included The Mellon Blue at CHF 20.5 million.
– Christie’s anticipates continued interest from younger buyers.
Full Story
Christie’s Luxury sector achieved remarkable success in 2025, generating over $1 billion in auction sales and recording an impressive sell-through rate of 90%. The auction house reported that hammer prices frequently exceeded low estimates by 129%.
The rise of digital platforms has notably altered the landscape of bidding, with online participation reaching 85%. Additionally, 41% of new bidders engaged with Christie’s through Luxury auctions, highlighting the division’s appeal among a fresh audience.
Younger generations are increasingly influential, with Millennials and Gen Z making up 44% of all bidders and buyers. Female clients also played a significant role, with their spending increasing by 20% compared to the previous year.
Jewellery sales were particularly noteworthy, featuring extraordinary pieces such as The Mellon Blue, which fetched CHF 20.5 million, and the Marie-Thérèse Pink, recognized as the highest-priced JAR jewel sold at $14 million. The watch segment experienced a record year for Private Sales, showcasing a strong interest in both vintage masterpieces and timepieces from independent manufacturers like Patek Philippe, Rolex, and F.P. Journe.
Looking towards 2026, Christie’s anticipates continued engagement from younger buyers around the globe. The auction house also expects to maintain its momentum in Private Sales while emphasizing the importance of rarity, provenance, and carefully selected single-owner collections.
