Story Highlight
– Casio partners G-SHOCK with skateboarder Yuto Horigome.
– Horigome has a remarkable competitive skateboarding record.
– G-SHOCK showcases visuals by Verdy and a short film.
– Horigome wears GMW-BZ5000D-1 and DW-5000R models.
– Partnership supports skate culture and youth ambitions globally.
Full Story
Casio America, Inc. has revealed a new partnership with G-SHOCK, appointing acclaimed skateboarder Yuto Horigome as its global ambassador.
Horigome began skateboarding at the tender age of six and has since developed an impressive competitive history, renowned for his technical skills and artistic flair. His influence extends beyond skateboarding, impacting street culture and personal expression.
This collaboration aligns closely with G-SHOCK’s ethos of “Absolute Toughness,” a principle the brand has upheld for over 40 years by redefining watch design and durability.
To commemorate this partnership, G-SHOCK has launched a unique visual project featuring typography created by artist Verdy. Additionally, Thirty 3 Magazine has produced a short film that captures the convergence of skateboarding, street culture, and the brand’s renowned resilience.
Horigome is often seen wearing two distinct models: the GMW-BZ5000D-1, a full-metal upgrade to the iconic 5000 series, developed using generative AI based on over four decades of data on shock resistance, and the DW-5000R, a modern interpretation of the original 1983 DW-5000C, enhanced with a bright LED backlight and eco-friendly resin materials.
The partnership aims to share fresh narratives that resonate with audiences in Japan and globally, celebrating skate culture as both a competitive sport and a creative outlet.
“I am excited to be able to partner with G-Shock. I want to continue taking on challenges in my own way, and at the same time do what I can to support the next generation,” Horigome stated. “I look forward to taking on new challenges together with everyone involved.”
This collaboration represents Horigome’s second ambassador role with Casio, further solidifying G-SHOCK’s strong ties to street culture and its commitment to supporting young athletes in their pursuits.
