Story Highlight
– IWC Schaffhausen launches watches with George Russell collaboration.
– Two limited-edition Pilot’s Watches feature black zirconium oxide.
– Watches showcase Russell’s signature blue hue and design.
– Each model limited to 1,063 pieces, priced differently.
– Collaboration captures Russell’s spirit as a driver.
Full Story
IWC Schaffhausen has announced a collaboration with Formula One driver George Russell from the Mercedes-AMG PETRONAS team, unveiling two exclusive Pilot’s Watches: a chronograph and an automatic variant, both made from black zirconium oxide ceramic.
Each timepiece features the distinctive blue colour associated with Russell, prominently displayed on his helmet and throughout the watches’ dial details. They also come with blue rubber straps and have titanium case backs that bear his racing number, 63.
The Pilot’s Watch Chronograph was originally launched in 1994, followed closely by its Automatic counterpart, which presented a simpler three-hand display. The latest versions introduced by Russell maintain the traditional Pilot’s Watch aesthetic while incorporating contemporary materials and distinctive personal elements.
Starting with the Pilot’s Watch Chronograph 41 George Russell (Ref. IW389411) retailing at £10,100, this model sports a 41.9mm black ceramic case equipped with a Ceratanium crown and pushers. Its black dial is adorned with indices and Super-LumiNova, all in Russell’s signature blue. The watch operates on the in-house 69380 calibre, providing a power reserve of 46 hours.
In the same lineup, the Pilot’s Watch Automatic 41 George Russell (Ref. IW328107), priced at £7,300, features a 41mm black ceramic case with blue luminescent hands and markers, powered by the IWC 32112 calibre, which boasts a 120-hour power reserve.
Both models are limited to 1,063 pieces—a nod to Russell’s racing number—and incorporate the innovative EasX-CHANGE system, enabling easy swapping of the blue rubber straps.
“These watches feel truly personal and unique to me,” stated Russell. “They are reflective of where my journey has taken me so far and of what I have been able to achieve on and off the race track.”
Franziska Gsell, Chief Marketing Officer of IWC, remarked, “Since 2013, we have enjoyed a close relationship not only with the Mercedes-AMG PETRONAS Formula One Team but also with the team’s drivers. It was an honour to collaborate with George Russell to bring his vision of a bold sports watch to life. These special editions truly capture his spirit as a person and gifted driver.”
