Day: 21 January 2026

Pandora has been named the world’s most sustainable consumer brand for 2026, ranking second overall in the Global 100 index, which assessed over 8,000 companies. The jewellery giant has committed to using 100% recycled materials and renewable energy, achieving a remarkable 49% increase in revenue since 2019 while reducing CO₂ emissions by 17%. CEO Berta de Pablos-Barbier emphasized the company’s ability to grow sustainably, noting their innovative use of recycled materials. This accolade, revealed at the World Economic Forum in Davos, highlights Pandora’s leadership in the consumer discretionary sector.

AWAKE has introduced the limited edition Royal Red watch, a stunning addition to its Son Mài Frosted Leaf series. With only 100 pieces available, this timepiece showcases a vibrant red lacquer and unique silver leaf design, inspired by traditional Vietnamese craftsmanship. Each handcrafted dial presents an intricate visual mosaic, blending French and Eastern aesthetics. Priced at €2,200, the watch features a 39mm case, a 68-hour power reserve, and is beautifully complemented by a red suede calfskin strap. Perfectly timed for the Lunar New Year, the Royal Red embodies vitality and passion in its design.

Chow Tai Fook Jewellery Group has reported an impressive 18% surge in sales for Q4 2025, driven predominantly by its strong performance in Mainland China, which contributed 85% of total turnover. The company’s earnings reflect a growing consumer appetite for luxury goods, particularly as sales in Hong Kong and Macau rose by 23%. Notably, the average price of gold jewellery has nearly doubled year-on-year, underscoring both the rising value of materials and a recovery in consumer sentiment towards jewellery purchases. As the Asian luxury market rebounds post-pandemic, Chow Tai Fook’s performance is pivotal for luxury brands monitoring the sector’s trajectory.

In a significant shift within the luxury watch market, secondary prices for Rolex watches are poised to drop below retail levels this year unless pre-owned values surge. Audemars Piguet is also feeling the pressure, reporting a mere 0.7% premium on the secondary market, while Patek Philippe retains a solid 10.7% resale premium. Despite a noted increase in Rolex Certified Pre-Owned sales—up over 60% last year—the overall value retention for these iconic timepieces has dipped, reflecting a consolidation phase across major brands. As the landscape evolves, consumers may find themselves navigating a more fluctuating market for high-end watches.

Hublot’s CEO, Julien Tornare, heralds a new era for the luxury watch brand as it prepares for LVMH Watch Week in Milan. Following a celebratory anniversary year, Tornare emphasizes Hublot’s resurgence and commitment to innovation with the launch of the Big Bang Original Unico. This model, inspired by the brand’s heritage, showcases significant technical advancements and a collaboration with tennis star Novak Djokovic. With new color options like sage green and coal blue, Hublot aims to broaden its appeal by making luxury more accessible while still pushing the boundaries of watchmaking. Tornare’s vision reinforces Hublot as a disruptor in a conservative industry, poised for continued growth.