Story Highlight
– Yoko London relocates boutique to Selfridges’ ground floor.
– New location near luxury brands like Prada and Dior.
– Boutique design showcases contemporary and traditional pearl collections.
– CEO calls move a “statement of growth.”
– Exclusive collections available only at Selfridges store.
Full Story
Yoko London, the esteemed luxury pearl jeweller, has relocated its boutique within Selfridges, transitioning from the lower ground level to a prominent position in the accessories hall on the ground floor. This strategic move places the brand alongside other prestigious fashion labels such as Prada and Dior.
The new boutique is designed to enhance the visibility of the brand in the competitive London retail scene, providing customers with easier access to its exquisite offerings. Yoko London has expressed optimism that this relocation will significantly boost its presence among luxury retailers.
The updated store layout features an open design concept that allows for a comprehensive display of both contemporary and classic pearl collections. This configuration aims to invite visitors to better appreciate the craftsmanship behind Yoko London’s creations in an inviting atmosphere.
Michael Hakimian, the chief executive of Yoko London, stated: “Our move to the ground floor is more than a change of address; it’s a statement of growth. We are proud to showcase our exceptional pearls in a location that celebrates the best of international luxury and offers our clients an elevated shopping experience.”
Established in 1973, Yoko London has garnered a reputation for its innovative pairing of traditional pearl aesthetics with contemporary jewellery styles. The Selfridges location will continue to offer exclusive collections, ensuring that shoppers have access to unique pieces available solely at this retailer.