Universal Genève’s recent reissue of classic models, including the iconic Polerouter, has ignited a fierce debate among enthusiasts. With prices starting above $12,000 and reaching nearly $18,000 for certain models, many vintage fans lament the brand’s shift towards luxury positioning, contrasting sharply with mid-20th century pricing that once made these timepieces accessible. Critics argue that the strategic move from Universal’s leadership threatens to alienate long-time collectors, as the brand seeks to carve out a “middle luxury” niche amidst rising market prices. Despite the backlash, some industry voices express optimism for this revival, spotlighting a blend of heritage and modern innovation.
Day: 9 April 2026
New showroom in Manhattan Beach debuts innovative Collector’s Lounge concept
The 1916 Company has officially opened its doors in Manhattan Beach, unveiling a groundbreaking Collector’s Lounge that seamlessly integrates luxury retail with a community-focused atmosphere. This innovative showroom, the first of its kind, features dedicated areas for prestigious watch brands, including a substantial Rolex shop-in-shop, while promoting both new and pre-owned collections. CEO John Shmerler expressed excitement over fulfilling a two-year vision, emphasizing the commitment to personalized client experiences in a welcoming environment. The space also honors independent watchmakers, showcasing notable brands within a curated High Horology section, marking a new era in luxury watch retail.