Day: 25 March 2026

Guido Terreni, the chief of Parmigiani Fleurier, champions a shift towards “private luxury” in watchmaking, favouring understated elegance over ostentation. His latest designs, including a streamlined perpetual calendar, reflect a commitment to minimalism, appealing to discerning collectors who value craftsmanship and authenticity. As the industry evolves, Terreni notes a trend where luxury is increasingly defined by personal expression rather than mere financial power, encouraging a deeper connection between brands and their clients. The future of high-end timepieces, he argues, lies in resonating with informed tastes and meaningful experiences.

The luxury watch landscape has undergone a transformation in the wake of the pandemic, with social media now playing a pivotal role in shaping influencer dynamics. Industry leader Khaled Mohammed Ebrahimi, with 2.1 million followers, has embraced a more authentic approach to watch discussions, marking a shift away from the aggressive tactics of earlier influencers. As engagement metrics take precedence over follower counts, the rise of female voices, such as Brynn Walner and Jenni Elle, highlights a growing demand for inclusive content. This evolution reflects a broader cultural shift within the luxury watch community, as influencers adapt to foster genuine connections with enthusiasts.

Luxury watch marketplace Bezel has marked a milestone by surpassing $1 billion in listed timepieces, reflecting a booming secondary market poised for further growth, with projections suggesting sales could hit $17 billion by 2025. The platform reported a monumental 140% increase in sellers, with average transaction prices exceeding $10,000, highlighting a shift in consumer confidence towards online watch resales. As the market evolves, brands are likely to expand their certified pre-owned programs, acknowledging the crucial role of trust and authenticity in this burgeoning sector.