Rolex has raised its prices by an average of 5% in the UK, effective January 1, reflecting broader global trends such as surging gold prices and fluctuating currency values. In contrast, US customers face an even steeper hike of 7%. Tudor and Audemars Piguet also see significant increases, with Tudor prices rising 5.6% in both the UK and US. Notably, Audemars Piguet’s US prices soared by 7.5%, while the UK experienced a modest 2.5% adjustment, highlighting varying strategies amid a competitive luxury watch market.