As the demand for high-quality jewellery within the £50 to £250 range grows, a new wave of brands has emerged to fill the void in the affordable market. Notable among them is Tilly Sveaas, whose gold chain collection is turning heads in London, and Tada & Toy, which donates a portion of sales to animal conservation initiatives. Mejuri is championing sustainability with its use of recycled materials, while Daphine offers bold, sculptural pieces inspired by historical designs. With options such as these, consumers can enjoy stylish, budget-friendly jewellery that doesn’t compromise on quality.